Our corporate identity reflects 3 key fundamental principles:
| 1. |
CARE
Christian Care Services Singapore is a care-provider to those who need help especially ex-offenders and recovering drug addicts regardless of race, language or religion.
DARE TO CARE - is our business.
|
| 2. |
CHRISTIAN VALUES
The direction and functions of Christian Care Services Singapore is solely guided by Christian values and teachings, as a ministry of Christian Outreach Centre (Singapore).
|
| 3. |
PROFESSIONALISM
Our identity needs to be refreshing and modern in look. It must reflect a culture of professionalism, integrity and care-focus. |
|
|
| 1. |
PEOPLE GRAPHIC
The people graphic depicts people with open arms; a friendly and warm gesture to highlight the essence of CARE.
It also reflects the Christian values of the organization, drawing parallel to Jesus Christ being crucified together with 2 other criminals on the cross. A biblical teaching that "We love, because He first loved us".
In Christ and His work lay the foundation and the spirit of what Care Centre is offering to the less fortunate and outcast of the society.
|
| 2. |
GLOBE
The green globe brings forth the notion of hope and healing to the world because of the care that man should have for each other regardless of race, religion, status and background.
|
| 3. |
LOGOTYPE
The type face "Optima" is used as it projects a modern and yet elegant face to the identity. The word "CARE" is highlighted as it is the essence of Care Centre.
|
|
